Branded Stickers: Gate City Bank
OVERVIEW
I developed a unique approach to corporate swag by creating custom stickers for local Gate City Bank customers in North Dakota and Minnesota. The designs were tailored to resonate with our Midwest customer base, incorporating regional slang, nostalgic references, and nods to local landmarks, all while maintaining the bank's brand colors and integrating the company logo. I collaborated closely with the print vendor to ensure quality, reviewing both digital and print proofs before approving the final production of over 1,000 stickers each.
These stickers have gained significant visibility, appearing on water bottles, cars, computers, and more throughout local communities. Additionally, customers have actively engaged with the designs on social media, with one Facebook post receiving over 4,600 reactions, further amplifying the bank's brand presence and fostering community engagement.
ROLES
Illustration, typography, branding, web design
TOOLS
Adobe Illustrator, InDesign, Photoshop
Sticker Designs
Design of Sticker Back
Each sticker features a dual-sided design, with the reverse side highlighting key banking features and including a QR code that directs users to a webpage detailing checking account offers and additional services. This serves as a call to action, encouraging engagement while providing easy access to important information. To track the effectiveness of the campaign, a UTM code is integrated into the QR code, allowing for monitoring of each sticker’s performance and user interaction on the website.
Webpage accessed through QR code
Engagement
