North Dakota State University:
Gate City Bank Field
OVERVIEW
As the sponsor of the FARGODOME football field in Fargo, North Dakota, Gate City Bank (GCB) sought to enhance its brand presence. Working for Gate City Bank, I collaborated with North Dakota State University (NDSU) and their Bison football team on a range of promotional initiatives.
I worked within the established brand guidelines for both the Bank and NDSU to design a variety of marketing materials, including print ads for newspapers and magazines, digital display ads, and branded gifts distributed at NDSU football games. My role involved ensuring a cohesive, visually appealing design that aligned with both brands' identities while engaging and resonating with the target audience.
ROLES
Print and digital layout, illustration
TOOLS
Adobe InDesign, Photoshop, Illustrator
GCB x NDSU Print Ads
I created a series of print advertisements to run throughout the NDSU football season, printed in local newspapers and magazines for each home game hosted at the FARGODOME. These ads not only promoted the events but also highlighted exclusive GCB giveaways at the games, for which I also designed the accompanying gifts. The result is cohesive, eye-catching design that aligns with brand goals and enhances the overall fan experience.
Free Gifts
For each home game, Gate City Bank offers a complimentary gift, ranging from foam hands and can koozies to trendy Swedish dishcloths. I designed these products by creating custom illustrations with NDSU football fans in mind, carefully balancing the GCB branding with elements of Midwest and Bison Football Team pride. The goal was to create memorable, practical items that fans would be inspired to keep and use regularly, reinforcing brand loyalty and enhancing their overall game day experience.
Digital and Social Media Ads
Ads designed to highlight custom NDSU debit cards offered by Gate City Bank and a checking account promotion in partnership with NDSU.