OVERVIEW
A concept for the branding of a sustainable grocery store that sells bulk goods and uses plastic-free packaging. I designed labels for food products to communicate item, price, and product attributes. I used the branding elements I created to make marketing materials such as a tote bag and billboard. I designed the UI of a website for the company, focusing on explaining their mission. This project taught me the importance of clearly communicating essential information while also remaining inviting and friendly.